Due to excess heat caused by perms, dyes, hair dryers and styling irons, as well as sun exposure, active oxygen (HO) occurs within the hair, which results in coarse hair, split ends, and hair having less body.
If hydrogen (H2) is added there…
Active oxygen (HO) and hydrogen (H) bind, resulting in water (H2O).Because of that, hair is hydrated from deep inside when using our products.